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By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
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The GfK Builders Merchants Panel:
GfK’s data sample represents 80% of the country’s Multiple Generalist Builders Merchants, defined as those selling a mix of heavyside and lightside products through more than three branches or with an annual turnover of more than £3m. The panel includes national, multi-regional and regional merchants such as Travis Perkins, Selco, Jewson, Buildbase, EH Smith, Gibbs & Dandy, MKM, Parker Building Supplies, Bradfords, Covers, Sydenhams and Howarth Timber and Building Supplies.
GfK insights go deeper than the category sectors contained in this document. They can trace product group performance and track features that are relevant to you. GfK can also produce robust like-for-like market comparability tailored to the requirements of an individual business. As more merchants join in to submit their monthly sales-out data the quality of this information can only become more extensive and rigorous. Merchants or Suppliers who are interested in getting involved should contact Emile van-der-Ryst at Emile.van-der-Ryst@gfk.com.