Expert for Drylining systems

Gordon Parnell

Sales Director


Having joined British Gypsum in 2005, Gordon has held a number of different positions across the business including specification and regional sales, National Account Manager and National Account Director. During this time, he has held responsibility for national trade sales and RMI roles before being appointed as Sales Director in May 2020.

As Sales Director, Gordon is responsible for leading British Gypsum’s sales and commercial strategy, managing key customer relationships and strategic business plans, as well as the development and ongoing training of the sales team.

Having worked for British Gypsum for over 16 years, Gordon has a passion for customer experience and ensuring it is at the heart of everything British Gypsum does. Throughout the years, his roles in both commercial and specification sales has given him a unique insight into the evolving needs of different consumers, and in turn, ensuring that British Gypsum is on the pulse when communicating with its customers.

His experience also boasts multi-channel sales strategies and developing and leading sales functions to achieve business goals.

British Gypsum

British Gypsum introduced drylining to the UK back in 1917, so for over a century they’ve pioneered the use of high-performance internal partitions, wall linings and ceilings, and are proud to have shaped the interiors of thousands of homes and commercial buildings. From homes to hospitals, schools to showrooms, offices to open plan living spaces, British Gypsum can recommend the optimum drylining systems for structural, acoustic and fire-protection performance. British Gypsum can provide more than 13,000 test and substantiation reports from their UKAS accredited building test centre meaning only British Gypsum systems give buildings the protection of the SpecSure® lifetime warranty.


Twitter: @britishgypsum


British Gypsum Comment: Q1 2022

The first quarter saw demand off to a slightly slower start than forecasted, with stocks remaining high across the supply chain following year end purchasing. However, as we moved through February and into March, purchase levels returned to forecasted volumes. The big question is whether this strong start to the year can be sustained, as the rising cost of inflation puts pressure on supply and demand.

Released on 21st April, the co-chairs of the Construction Leadership Council’s (CLC) Product  Availability Working Group made a joint statement updating the industry on the availability of construction materials and products. While overall product availability remains good, one of the main challenges that we continue to face is the rate at which energy and other costs are rising.

Last year, there were significant cost increases in raw materials and logistics. Now, like the rest of the sector, our costs are being impacted by the ongoing and rapid rise in energy inflation. Energy is a considerable portion of the cost to make our products and, with energy inflation continuing to soar, it is crucial that we work closely with our construction partner customers to ensure we remain resilient.

Looking ahead to Q2 and the rest of 2022, we will continue to seek to mitigate and absorb operating costs where possible and keep our pricing under review for the rest of this year in the face of this unprecedented volatility affecting all customers and the wider UK market. Crucially, we will keep our valued partners continually updated, understanding that even the smallest cost increases have a ripple effect along the whole supply chain.

While we needed to announce incremental price increases this year, we are dedicated to keeping our prices competitive for the long term. One of the ways we are doing this is by future-proofing our distribution network with a focus on delivering for our distribution partners in an efficient, secure, safe and sustainable way