Expert for Bricks & Roof Tiles

Kevin Tolson

Commercial Director


Kevin Tolson is the Commercial Director of Wienerberger, the UK’s leading provider of building material solutions, in 2018. He follows in the footsteps of Keith Barker, the company’s previous Commercial Director and current Managing Director.

Kevin joined Wienerberger in February 2018, bringing with him a wealth of experience and knowledge covering everything from marketing and sales to customer service and strategy development. He has worked for some of the UK’s leading manufacturers of consumer durables and building products, both in the UK and overseas. Boasting a degree in Economics and an MBA specialising in Strategic Management.


Wienerberger offers UK customers one of the broadest product portfolios in the business, including clay facing bricks (stock and wire-cut), specialist engineering bricks, the Porotherm clay block system, façade solutions including SVK fibre cement panels, the Corium cladding system and a wide range of brick slips. We also offer a full range of Sandtoft and Koramic clay, concrete and slate roofing products, Keymer handmade roof tiles, bespoke heritage products and a range of domestic and commercial pavers.

We are about more than just our products, it is also the ‘extras’ that we provide that makes us different. Our commitment to service and ensuring that our customers find it easy to do business with us is what differentiates us from the rest of the industry. We provide full technical support for all our products, CPD sessions for architects, product training, bespoke products and merchant services. As well as an in-house Design Services team to assist with projects, we also have an array of online tools designed to help with specification.


Twitter: @wienerbergeruk


Wienerberger Comment: Q1 2021

Kevin Tolson, Commercial Director Wienerberger UK is BMBI’s Expert for Bricks & Roof Tiles.

The New Year ushered in a new, mostly unwelcome lockdown and as a result, trade sales started slowly in Q1. This was further compounded by bad weather in February.

Fortunately, March saw a bounce back in demand and the strong performance has continued into the spring months. The economic forecasts from the Bank of England are positive and have given rise to a resurgence in housing developer activity.

The Government’s scrapping of the Green Homes Grant Scheme after just a few months was a blow to the industry. It removes an important stimulus for achieving the nation’s carbon reduction targets, particularly after announcing an ambitious new target to cut carbon emissions by 78% by 2035.

Disposing of the Green Homes Grant Scheme follows the demise in 2015 of its predecessor, the Green Deal. Both were axed because of extremely low take up. Both were soft launches, so not many people knew that much about them. They were not without their complexities and it was expected that installers and the supply chain would make them work, yet most of the industry was left out of the consultation process which could have revealed practical flaws that could have been ironed out. The problem is now more urgent. Britain’s 26 million strong existing housing stock is older and less energy efficient than most countries in Europe and unless it is improved it’s hard to see how the UK can meet its ambitious targets.

Housebuilders, housing associations and homeowners will likely look to existing and new materials to improve the energy efficiency and performance of their homes. As manufacturers we must continue to innovate and offer products and systems which improve building performance but without compromising on cost, quality, or aesthetics.

Overall, the sector has been buoyed by the continued enthusiasm for RMI, building on the trend of ‘improve don’t move’ popularised in 2020. Considering the three greatest barriers to buying a new home are earnings, deposits, and mortgage availability*, it seems as though continued stamp duty holidays and mortgage guarantee schemes are still not quite enough to stall the trend of homeowners investing in and improving their current abodes.

*source Homebuyers Report: