Expert for Bricks & Roof Tiles

Kevin Tolson

Commercial Director


Kevin Tolson is the Commercial Director of Wienerberger, the UK’s leading provider of building material solutions, in 2018. He follows in the footsteps of Keith Barker, the company’s previous Commercial Director and current Managing Director.

Kevin joined Wienerberger in February 2018, bringing with him a wealth of experience and knowledge covering everything from marketing and sales to customer service and strategy development. He has worked for some of the UK’s leading manufacturers of consumer durables and building products, both in the UK and overseas. Boasting a degree in Economics and an MBA specialising in Strategic Management.


Wienerberger offers UK customers one of the broadest product portfolios in the business, including clay facing bricks (stock and wire-cut), specialist engineering bricks, the Porotherm clay block system, façade solutions including SVK fibre cement panels, the Corium cladding system and a wide range of brick slips. We also offer a full range of Sandtoft and Koramic clay, concrete and slate roofing products, Keymer handmade roof tiles, bespoke heritage products and a range of domestic and commercial pavers.

We are about more than just our products, it is also the ‘extras’ that we provide that makes us different. Our commitment to service and ensuring that our customers find it easy to do business with us is what differentiates us from the rest of the industry. We provide full technical support for all our products, CPD sessions for architects, product training, bespoke products and merchant services. As well as an in-house Design Services team to assist with projects, we also have an array of online tools designed to help with specification.


Twitter: @wienerbergeruk


Expert Comments
Blog Posts

Wienerberger UK Comment: Q4 2019

Kevin Tolson, Commercial Director Wienerberger UK is MBI’s Expert for Bricks & Roof Tiles.

After a couple of interesting years across the industry we’re seeing the merchant focus shifting slightly, with interests in factors such as specification, customer service and sustainability increasing within the sector.

Due to events in recent years, products such as cladding and facades are now in the spotlight, prompting a change in the specification process. Because of this, now more than ever, merchants are educating themselves further on all aspects of products to allow them to recommend the right materials for the job. In addition, there is a much broader range of information available to merchants following changes to specifications, which have allowed for an improved merchant-customer relationship.

Customer service has always been naturally important in the merchant sector, especially as the market is so competitive. It’s no secret that the construction sector is behind the times when it comes to the digital movement, but there is a distinct increase in online merchants who conduct all of their services digitally. While this has its own implications, there’s no denying that the level of convenience is very attractive to the market. With this new competition in play, it’s vital for all merchants to really invest in their customer service to stand out in the market, building on existing relationships and forging new ones along the way.

Finally, sustainability is an area of consideration that has become important across most industries over the past year or so. The construction sector, in particular, has been put under the microscope for its efforts to reduce any negative impacts on the environment and make the entire build process as green as possible. We expect queries around the sustainable credentials of products, packaging and distribution will become more commonplace as merchants begin to actively push more sustainable offerings to meet the demand.

Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.