Expert for Natural stone & porcelain paving

Krystal Williams

Managing Director


Krystal Williams

Krystal has extensive commercial experience in the landscaping and building materials sector, working with leading brands of aggregates, stone and concrete paving since 2003. She joined Pavestone in 2017 and was promoted to Managing Director of the company’s landscaping division in 2019.

Krystal’s commercial acumen, vision of the future and strategic thinking has helped drive Pavestone’s growth and market leading position in a fast-paced sector.


Pavestone is a leading hard landscaping supplier of natural stone and man-made paving products, serving independent builders’ merchants across the UK.

For nearly 20 years, the privately owned business has been synonymous for elegant products, manufactured from the highest quality materials and to relevant British Quality Standards.

Its natural stone landscaping products originate from many countries around the world. The stone is ethically sourced from audited, long standing supply partners and to exact specifications.

Pavestone’s manufacturing facilities are located in Chipping Campden (Gloucestershire) and Burford (Oxfordshire), where it makes most of its made-made landscaping products using local Cotswold stone. The electricity used to power Pavestone’s production machinery, light, heat and general power is supplied from renewable resources that include wind turbines and hydro-electric schemes.

In addition to its own manufactured products, the company also supplies the finest and most innovative European landscaping products through commercial partnerships with world class concrete and porcelain manufacturers.



Twitter: @Pavestone

Pavestone Comment: Q3 2021

The market started to slow down in Q3, as we move past the unprecedented peaks in demand experienced in 2020 and early 2021. A combination of being able to travel and homeowners having other things to spend their savings on has pushed RMI down the priorities’ list, and sales are back to a manageable level.

The sudden drop in demand has left many suppliers and merchants with surplus stock after months of buy, buy, buy. While the temptation is to shift excess stock, it’s worth maintaining healthy levels on key lines as we expect strong demand in the Spring.

Whilst Shipping prices have finally plateaued, and UK port congestion seems to be getting better, things have certainly not been ‘fixed’. We’re only seeing an improvement as demand has dropped. Should demand rise heavily again, we can expect much of the same with haulage shortages, port congestion and many shipping lines refusing to stop at some UK ports.

Porcelain sales have been another positive in Q3. Sales have grown despite sandstone and other alternatives being available. Merchants now have much more confidence to sell porcelain and we hope this will continue in the future.

Unfortunately, we’re seeing a race to the bottom with porcelain having to compete with cheaper, lower quality products hitting the market. We’ve destocked our Indian-sourced porcelain as the shipping and haulage costs make it unviable to compete with better priced, European product.

There is a new colour trend on the horizon for Q4 and 2022: greige (grey beige). It’s a soft grey, and a warmer contemporary product. We’re seeing this hit European markets quite heavily and we expect it to have a big impact here.

Finally, in the aftermath of COP26, we expect a renewed focus on sustainability in Q4 and beyond, as the industry addresses how it can reduce its environmental impact and make a measurable difference.