Expert for Shower Enclosures & showering

Mike Tattam

Sales & Marketing Director

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Mike Tattam

Mike brings with him more than 30 years’ experience in the construction industry, working with leading manufacturers across different sectors to help develop and grow their business. His extensive time in the industry has contributed to Mike’s detailed knowledge and understanding of the supply chain, from merchants, stockists and contractors through to architects and specifiers.

In more recent years he’s held senior positions at Timbmet – a distributor of hardwood, sheet and panel products; Russell Timber Technology – a manufacturer of energy efficient, sustainable and precision engineered timber and alu-clad windows and doors; and Jablite Ltd – a leading manufacturer and supplier of EPS (expanded polystyrene) products for insulation and civil engineering applications. Mike joined Lakes as Sales & Marketing Director in October 2017 at an exciting time for the business. Working with the Board, Mike is helping to implement and drive a new strategic direction that will guide the business to its next growth phase.

Lakes

Lakes is a leading manufacturer and supplier of showering spaces, which includes shower doors and bath screens. The company sells exclusively through builders’ and plumbers’ merchants, and retail bathroom stockists.

Established in 1986, the family business has a long-standing reputation for top customer service, stock availability and speed of delivery, backed by a unique ‘no quibble guarantee’ for added customer reassurance. Its products range from timeless classics to contemporary designs catering for all market requirements. Innovations include Lakes’ optically superior PureVueHD glass and AllClear® stay-clean coating.

PureVueHD glass was introduced with low iron content to remove the green hue found in standard glass, ensuring clearer, lighter and brighter glass. AllClear® is a protective coating applied to both sides of the glass so your showering space stays looking great, for longer and with minimal effort. Uniquely, both innovations are available as standard across Lakes’ Classic, Coastline and Island Collections.

Visit: https://lakesshoweringspaces.com/

Follow @LakesForLife

Lakes Comment: Q2 2020

Mike Tattam, Sales & Marketing Director Lakes is BMBI’s Expert for Shower Enclosures & Showering.

Lockdown had a dramatic effect on all areas of construction. But after the initial shock in April, the recovery has been faster and stronger than forecast.

The industry is positive, however the market is understandably cautious. Is this a V-shaped recovery driven by pent-up demand or the W-recovery predicted by economists who expect lots of downward pulls from regional lockdowns, mass unemployment, consumers switching to save not spend, and a still up-in-the-air Brexit throwing a spanner in the works?

We’ve all learned the value of strong supply partnerships in this pandemic, with manufacturers working hard with merchants to overcome supply chain constraints, while working safely and communicating clearly.

Merchants are adapting quickly to this new normal, converting traditional call and collect business models into click and collect, and setting up transactional sites as quickly as they can. Our personal purchasing behaviours changed almost overnight during lockdown, and since then many merchants and manufacturers have looked more closely at including online in the mix.

Yet online selling doesn’t work as well for higher-ticket or complicated products where people don’t always know the questions they need to ask and need expert assistance to guide them. They want to see how products work and want to feel the differences between different qualities and price, and they like the reassurance of proximity for the confidence and convenience of an accessible after sales service.

Not all merchants have the deep pockets to invest in the right retail technology and the scale to succeed, but an omnichannel strategy with online and offline combined is very effective in playing to merchants’ local strengths.

The steps and sequence of the customer journey may have changed, but we mustn’t underestimate the value of human interactions in that journey. The future of showrooms is incorporating the best in online and offline selling to deliver a holistic and safe customer experience. That’s the ‘new normal’ and it’s here now.

Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.

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