Expert for Paint

Paul Roughan

Sales Director


Paul Roughan

Paul joined ICI paints in 2001 prior to its acquisition by AkzoNobel. Starting as a Key Account Manager he quickly progressed to Regional Sales Manager and then became the Sales Director for Corporate Accounts. Paul currently holds the position of Sales Director  – Trade Merchants, responsible for contributing sales in excess of £160 million. In 2017, working closely with the BMF, Paul helped setup the ‘BMF Regional Centre of Excellence  – Dulux Academy’ to enable merchants and suppliers training and event facilities. Paul was until last year a board director of the British Coatings Federation (BCF).

Dulux Trade

AkzoNobel, is a global company which creates paints and performance coatings and produces specialty chemicals for industry and consumers worldwide. Headquartered in Amsterdam, the company is active in more than 80 countries, and employs approximately 46,000 people. Sales in 2016 were EUR 14.2 billion.

Dulux Trade is the home of painting and decorating excellence, falling under the brand umbrella of AkzoNobel, which includes other leading brands including Cuprinol UK, Polycell UK and Hammerite UK. The range of 4,000 colours and encyclopaedia of trade paint, along with expert help makes Dulux Trade the first choice for decorators and specifiers. More than any other brand, Dulux is widely recognised as a market leader by which others are measured.


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Dulux Trade Comment: Q2 2020

Paul Roughan, Trade Merchants Sales Director Dulux Trade is BMBI’s Expert for Paint.

At the peak of the Covid-19 lockdown the trade market almost completely shut down, while the consumer market boomed. People at home were carrying out home improvement jobs and a number of retailers remained open. In May the lockdown measures started to ease, and the trade market began to recover and transition to new ways of working.

The CPA forecasted a drop of 21% in total construction output at the end of 2020 compared with 2019, the sharpest fall ever. However, builders’ merchant year-on-year sales by value recovered to -40% in May 2020, a large improvement on -76% in April 2020.

This trend continued, and trade paint market volume increased sharply +2% in June compared with June 2019. Pre Covid-19, 2% would be considered modest. In Covid-19 times it is an encouraging sign that the trade market is showing a V-shaped recovery; a trend predicted for many sectors.

Early in lockdown the government advised that traders should only go into homes for emergency repairs. With these guidelines, and health concerns when working in people’s houses, it was unsurprising that survey data indicated growth in decorators working on exterior jobs, allowing them to manage social distancing safely. The total paint market has seen unprecedented demand over the past few months with masonry, woodcare and other exterior products as the main driving force. Manufacturers across the board have struggled to keep up with this unprecedented level of demand. It’s likely that June’s recovery could have been stronger if supply issues had not limited the growth.

As with many sectors, trying to predict what will happen in the paint market is very challenging. While the signs of recovery in the trade market are positive, who knows what the future will bring and how the Covid crisis, lockdown measures and economic uncertainty play out? As others, we are focused on how we can support our customers in the here and now and on planning for the future, and how best to collaboratively navigate these uncertain times.

Launched in 2015, the award winning monthly Builders Merchant Building Index (BMBI) report is the only reliable measure of repair, maintenance & improvement (RMI) activity in the UK. Filling an important gap, it can be widely used in construction, and by economists, Government, national media, commentators and influencers outside the industry.