The Builders Merchant Building Index (BMBI) has been shortlisted in two categories at the Chartered Institute of Marketing’s 2018 Marketing Excellence Awards.
The BMBI, which uses gold-standard sales-out data from GfK’s General Builders’ Merchants Panel to measure RMI in the economy, is a Builders Merchants Federation (BMF) brand launched and managed by MRA Marketing.
The awards aim to celebrate outstanding, high quality and impactful marketing in a range of subcategories. The BMBI has been shortlisted for ‘New Product or Service Innovation’, and for ‘Best Use of Data and Insight’.
Richard Frankcom, Senior Client Insight Manager for the Trade Panel, GfK says: “We’re delighted to be a double finalist at the CIMs. The BMBI contains data from GfK’s ground-breaking Builders’ Merchants Panel which analyses data from over 80% of generalist builders’ merchants’ sales in Great Britain. GfK’s Builders’ Merchants Point of Sale tracking data sets a gold standard in reliable market trends. It’s based on actual sales from merchants to builders and other trades.”
BMF Chief Executive Officer, John Newcomb, said: “I hope the BMBI wins in both categories but we’re very pleased to have just been shortlisted. I’m proud that BMBI is being recognised for the major step forward in construction data and insight it has achieved.”
The CIM Marketing Excellence Awards will be held on 12 April 2018 in London.
Visit www.bmbi.co.uk to download the latest BMBI report, learn more about each Expert or watch the Round Table debate videos where the Experts discuss important issues and the implications for merchants and construction overall. Follow @TheBMBI on Twitter.
If you’d like your brand to become a BMBI Expert and the voice of your market, call Lucia Di Stazio, MRA Marketing on 01453 521621.