Mike Tattam, Sales & Marketing Director Lakes is BMBI’s Expert for Shower Enclosures & Showering.
Q3 sales of bathroom products were boosted as homeowners, who saw money accumulate in their bank accounts faster in lockdown than they could spend it, chose to improve their bathrooms. We expect another boost to bathroom products sales in Lockdown 2.0.
The market is up on the same period last year. Plumbers and installers are busy, with full order books into Q1 2021. That’s despite the inconsistent messaging coming out of national and regional governments and assemblies. The UK government though has been clear: construction is essential, and installers can continue to work safely in the home.
On the supply side, there’s port congestion in China, with high volumes being shipped to the recovering world economy. Worse, companies are importing extra ahead of the Chinese New Year, when virtually the whole of February is lost from the extended break. And they’re importing extra to beat increased tariffs from a hard Brexit. There’s a shortage of large containers, so importers are having to accept smaller containers, which adds to the problem in the UK. Felixstowe and Southampton are clogged with empty containers. So, ships are getting bounced to other ports. Haulage companies and drivers are unable to provide delivery slots, and companies are waiting over two weeks for deliveries from Felixstowe in particular.
Each link in the supply chain is only as strong as the one next to it: if one link breaks the whole chain fails. With Brexit looming, successful supply chains will be those who work closest together, sharing information about stocks and expected sales. Supply ‘chains’ that try to maximise the interests of individual links will fail first and suffer most.
One important effect of post-Brexit change is the new trademark that comes into effect from January 2021 – UKCA (UK Conformity Assessed). By the 31st December 2021, all products sold in our sector will require this mark, rather than the previous European CE mark. After 1st January 2022 products showing only CE marks entering the general marketplace will not conform to standard. The new UKCA is currently not recognized in Europe as a legal standard. Products that are sold in both the EU (including Eire) and UK can be dual marked.